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Shaping the future together: bezahl.de becomes a technology partner of the future workshop 4.0

  • larissamarschewski
  • May 4, 2022
  • 2 min read

Marketing, vehicle and payment management - some of the topics where car dealerships and garages are in the digital transformation process. Digital change is breaking up old structures and requires an adjustment to changing consumer behavior and changing needs. But how does this transformation process succeed? The Future Workshop 4.0 was created to research and present new technologies and services. bezahl.de will present and further develop innovative technologies as a successful technology partner in the field of digitization of payment processes.


Unique concept for players in the automotive industry

The future workshop 4.0 takes on the role of an “innovation showcase”. A real place on around 450 square meters in Esslingen near Stuttgart, where new technologies and systems can be tested along the customer journey in sales and after sales. The future workshop realistically depicts the actual structures and processes of a car dealership and is designed as an open platform including all value chains, which brings together and networks actors in the automotive trade as partners. The opening is planned for mid-2021.


Transform payment processes into the digital world and make them future-proof

bezahl.de has set itself the task of automating internal processes relating to payments in car dealerships using innovative technologies. The Cologne-based fintech startup offers the most modern payment process on the market and is looking forward to making a relevant contribution to the digitization of the automotive trade together with Zukunftswerkstatt 4.0.


“We are enthusiastic about the idea of ​​the future workshop to make the diverse possibilities of digitization along the customer journey tangible in a real place and to present the potential of innovative technologies. With our product bezahl.de, we want to promote the car dealership of the future and actively help shape the automotive industry. Our customers benefit from the most efficient payment management on the market,” says Lasse Diener, CEO/CSO, bezahl.de.



The central functions of bezahl.de at a glance

  • Error-free allocation and booking of all incoming payments

  • Real-time transparency of all claims

  • Open items are managed automatically and intelligently

  • Digital payment invitation and automated payment confirmation

  • Choice of different payment methods for customers








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