The process rocket for payment management in the car trade - bezahl.de goes online with a new design
- Jalique Ehrbar
- May 4, 2022
- 3 min read
The platform for digital payment management bezahl.de has revolutionized sales and accounting processes in the car trade. Now the process rocket is starting with a fresh corporate design, new technologies and exciting customer stories.
Product brand bezahl.de with clear positioning
They started in 2016 with a digital payment solution for car purchases on the private market. The goal was to pay large sums by smartphone instead of cash at the handover. The specialized payment method also quickly attracted a great deal of attention in the automotive trade - 200 dealers used the innovative solution to reduce their cash quota. NX Technologies has now focused further and positioned itself more broadly with the new bezahl.de application. Since 2018, bezahl.de has not only regulated the digital payment from buyer to seller, but also acts as a platform for the entire payment management within a car dealership. All internal processes from the payment request through processing to posting are mapped reliably and with maximum efficiency. The fully automated allocation of payments with no error rate saves 70% of the work in accounting and raises the data quality of payments to a new level. With pay.de, employees in sales and accounting can concentrate on what really counts and are no longer held up by time-consuming administrative files and manual activities. The vision of the founders: “We want to set new standards for everything to do with payments in the automotive trade. Only those who also use digitization for their internal processes will remain fit for the future.” With bezahl.de, car dealers launch the process rocket in their car dealership and offer customers the most modern payment process on the market.
Design and wording as efficient and clear as the product bezahl.de
bezahl.de is positioned as a product brand of the start-up NX Technologies - the experts for payment solutions for large sums from Cologne. The design is as unambiguous and clear as the product: "bezahl.de" is not only the URL of the platform, the product name and logo also use the spelling typical of the internet. Part of the logo is also the promise of the product as a "process rocket for the car trade" - the abstract symbol in the logo represents the rocket. In this brand context, the color blue stands for security and is typical of the banking and financial world. Red is the second main color of the brand and is intended to convey the dynamism, strength and competitiveness that pay.de ensures for car dealerships on their way into the digital world.
The advantages of bezahl.de are explained quickly and concisely - simply convincing:
● Fully automated accounting processes
● Real-time payment status for all claims
● State-of-the-art payment process with specialized payment methods
The first customer stories report the go-live in car dealerships
With a unique combination of know-how from the world of finance and IT, the gaming industry and economics, the NX Technologies team develops its applications and innovations. In close cooperation with leading car dealers, bezahl.de was precisely tailored to the needs of the market. Significant car dealer groups such as the HW Group and Auto Wichert now rely on digital payment management. "The car dealerships that have introduced bezahl.de so far are particularly innovative and want to be positioned for the future," says Lasse Diener, co-founder of NX Technologies, describing the first customers of bezahl.de. bezahl.de continuously publishes exciting insights into customer success stories on the new website at https://www.bezahl.de/referenceen.
More information about bezahl.de:
Customer success story "Hamburg car retail chain Wichert uses digital payment management for the first time"
FAQ on bezahl.de:
Released for publication immediately.
V.i.S.d.P.:
Lasse Diener
+49 173 426 09 64
lasse.diener@bezahl.de
Tanja Glogau
+49 (0)221 177383 80
tanja.glogau@bezahl.de
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