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Clients and sales staff report high satisfaction: Trade group Jürgens recommends bezahl.de

  • emilymiller01
  • Oct 10, 2022
  • 3 min read

Commercial sales manager Stefan Besarese sums up the smooth implementation of the intelligent payment management platform bezahl.de at the tradition-rich company Jürgens. Particularly, the 24/7 live payment status, which can be viewed at any time, was convincing and provided direct added value to sales. In addition to the comfort provided by the support of a direct contact person, the increased transparency led to the Jürgens Group recommending bezahl.de without reservation.



Jürgens has been in the automotive trading business for over 100 years, managing new and used car sales at 13 locations with over 950 employees and annual turnover of 650 million euros. In view of the company's long history, Mercedes-Benz AG's biggest contractual partner has a good understanding of the industry's pain points. After already following the development of the bezahl.de product since 2017 via relevant trade journals, the experts of the trade group decided to introduce the payment management platform at their locations last year.



Smooth introduction, personal support and optimized processes

Stefan Besarese, commercial sales manager of the Jürgens Group, describes the entire introduction process as extremely simple. He praises the individual work packages that the trade group received in order to set up the system internally. The bezahl.de team also provided a personal account manager who was familiar with the existing system environment of the Jürgens Group and was thus able to accompany the implementation process individually and identify any sources of error in advance.


It was often difficult for sales staff to verify incoming payments before the implementation of bezahl.de. Some customers transfer funds at very short notice, sometimes not until the morning of the delivery day. In order to deliver the cars, sales staff needed to verify receipt of money by consulting the accounting department, which was often difficult due to divergent business schedules. Besarese is now pleased with a much simplified, more individualized and flexible process: Sales staff receive a push message directly via email confirmation as soon as a payment is received. They can also view the payment status at any time in the bezahl.de portal, which relieves and optimizes their day-to-day work.

As digital progress increased, initial skepticism gave way to enthusiasm

Of course, in a traditional company like the Jürgens Group, with its many employees and long-standing customers, there was also some initial skepticism about the new system: Not least because large amounts of money are transferred in the automotive industry, the trust of some of those involved first had to be won. According to Besarese, they provided targeted support to sales staff so that they too felt increasingly confident about the new system. It was ultimately the realization that the system would make their daily work easier that convinced them of its value. As an additional benefit, a newly integrated information passage on the vehicle order form gives customers reason to discuss their payment options directly at the time of purchase. It was possible to generate the necessary trust because of the high level of transparency created, for example, by e-mails about the receipt of payments. Employees and customers of the automotive retail group are now highly satisfied with the payment process.

Unlimited recommendation for all trade colleagues

Besarese explains that many trade groups have had similar issues with traditionally manual payment processes, and some trade colleagues are still working with the old processes and the difficulties that come with them.


"Our main advantage of bezahl.de is the ability to see online if a payment has been received. An open payment can be quickly tracked through the system if a partial payment is missing. It's much easier than the old process." Stefan Besarese, commercial sales manager at Jürgens Group


Besarese recommends the bezahl.de process without reservation. Some of Jürgens' retail colleagues have already taken a look at the payment management system that has been implemented and subsequently contacted the bezahl.de team themselves in order to "bring the process in-house".


The Jürgens Group is looking forward to a successful journey into a digital future with bezahl.de.


Contact: Larissa Marschewski Lead Communication communicate@bezahl.de www.bezahl.de

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