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Motor vehicle trade and service: Emerge stronger from the Corona period with digital solutions

  • Writer: Jalique Ehrbar
    Jalique Ehrbar
  • May 4, 2022
  • 2 min read

Above all, the corona pandemic has highlighted a major omission in the automotive retail industry in recent years: the lack of digitization and automation in operational processes. The initial lockdown suddenly led to major challenges, not just in terms of the collapse in order numbers. Outdated structures and manual processes hampered the flexibility and speed required in this exceptional situation at various points. In terms of customer satisfaction, for example, an outdated, analogue payment process in Corona times has a negative effect. Solutions are available, but the step towards digitization is still too seldom dared. The crisis has shown why a consistent rethinking of operating processes is worthwhile right now.





New challenges require novel solutions and consistent action

Due to the worldwide spread of the corona virus, companies in almost all economic sectors were faced with completely new challenges. Various restrictions and hygiene regulations are forcing a rethinking of previous structures and processes within a company.


Car dealers and vehicle-specific service companies in particular are noticeably affected by the corona pandemic, since predominantly outdated and static processes still characterize corporate structures. Cash payments have become more difficult, direct customer contact is no longer easily possible and the lack of digital solutions is causing major restrictions.


In order to remain competitive and emerge stronger from the current situation, innovative ideas and solutions are required. This applies in particular to customer service: Official regulations on new hygiene standards, short-time work and home office ensure that processing times are extended to the detriment of customers.


Competitive advantage through maximum customer service in times of Corona

Introducing more efficient payment management can contribute to improved customer service in the long term. bezahl.de offers companies from the automotive trade and car service a secure and cashless method of paying bills in several respects:


  1. The customer receives a payment invitation with a payment link. You can choose between a fully digital bank transfer in advance or payment directly on site via smartphone.

  2. Both the company and the customer have an insight into the current payment status - in real time. This eliminates the need for time-consuming communication channels between sales and accounting or between sales and customers.

  3. With the use of the specific payment link, a clear allocation and booking of a payment takes place automatically. This otherwise manual accounting task is therefore no longer necessary.

Intelligent receivables management: If there are still outstanding items, regular payment reminders are automatically sent to the respective end customer. If desired, these can also be sent manually.


The advantages of the efficient payment management from bezahl.de therefore include more than just significant support in fulfilling the official requirements for hygiene measures and contact restrictions. At the same time, companies optimize internal work processes and offer their customers maximum customer service:


  • Compliance with hygiene requirements through cashless payment

  • Shorter processing times in the back office through clear allocation and booking of payments and insight into live payment status

  • Increased customer satisfaction through a smooth buying experience - even after the crisis


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