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Pens, paper, calculating frames: is your accounting still competitive?

  • vivienwawrzitz
  • May 4, 2022
  • 3 min read

Many digital solutions for work processes in need of optimization are now available for the automotive trade. It is all the more astonishing that these are often not yet noticed. In bookkeeping in particular, outdated models are still used today. This includes the time-consuming tracking of open items or the manual posting of incorrect incoming payments. These avoidable processes cost time and resources that could be used more sensibly and efficiently in operations.


Digital payment management > traditional accounting

The constantly growing number of industries that integrate digital applications into their work processes shows their economic importance. In the automotive trade, however, the optimization potential that already exists through needs-based software solutions is still not fully exploited. The weaknesses of the lack of digitization are particularly evident in the purchase process, which is expressed, among other things, in time-consuming and therefore inefficient communication between sales and accounting. The following example illustrates the problem:


  1. A customer buys a vehicle from the car dealership of his choice and has to transfer the money to the dealer in advance.

  2. The customer does not receive any feedback as to whether his transfer has been received by the merchant and accordingly inquires about the payment status.

  3. On the day of delivery, the seller must ensure that payment has been received in full before handing over the keys to the customer.

  4. Since there is usually no transparency about the payment status in the car dealership, the sales consultant calls the accounting department to inquire about the payment status.

  5. Accounting checks manually whether the payment has been received and gives the sales consultant feedback accordingly.


These time-consuming and error-prone work steps have long since become obsolete thanks to modern solutions. bezahl.de has accepted this challenge and developed a digital payment management platform for the automotive trade that automates and transparently maps the processes. It also increases customer satisfaction: a digital payment invitation and the free choice of payment method also have a positive effect on your customers' shopping experience. But how exactly does the purchase process with bezahl.de work?



Make the purchase process in the automotive trade efficient

bezahl.de as a digital payment management platform can be individually integrated into existing dealer management systems (such as GeNesys and Loco-Soft). This means that existing company structures do not have to be extensively rebuilt. When selling a vehicle, the purchase is processed with and via bezahl.de as follows:


  1. The customer receives an individual payment invitation for the purchase of his vehicle by e-mail. He has the choice of how he handles the payment - by classic transfer or the payment method exclusively integrated in bezahl.de direct payment. Cars and workshop bills can be paid by smartphone - an additional login is not necessary.

  2. All relevant employees as well as the customer himself have access to the current payment status. There is therefore an automated payment confirmation to customers and sales in real time.

  3. Thanks to the individual payment invitation, the customer's payment is assigned without errors. The pick-up date can be agreed with the customer quickly.


Relief of the sales department: Due to the fact that the payment status can be viewed at all times, there are no frequent inquiries from customers, which relieves both sales and accounting. In addition, the "customer backlog" that often occurs at peak times after work or at the weekend is eliminated. Increased customer satisfaction is thus guaranteed.


Keeping pace with the digitization of sales processes is worthwhile in order to remain competitive in the long term. However, the advantages of digital payment management are already evident when the innovative system is introduced:


  • Transparency of the payment status in real time

  • Improved buying experience and increased customer satisfaction

  • Less time and resources used around the payment

  • Working hours that are freed up can be invested, for example, in looking after and advising customers


Good to know: bezahl.de also offers intelligent receivables management in the service business, which sends automated payment reminders if there are still open items.



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