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Transparent processes and satisfied customers

  • Writer: Jalique Ehrbar
    Jalique Ehrbar
  • May 4, 2022
  • 3 min read

The conclusion of the Hans Brandenburg car dealership after almost two years of successful cooperation with bezahl.de

The Hans Brandenburg car dealership has been established in Düsseldorf and the surrounding area for over 50 years. The family business can look back on a history of constant growth and digital development. It was not until 2020 that the BMW and Mini dealer expanded its brand portfolio and introduced Kia as an additional brand at the Hilden location. The company now employs 245 people at seven locations and sells around 4,000 new and used cars to end customers and dealers every year.


Cooperation with bezahl.de significantly simplifies payment management

Hans Brandenburg has been working with the Cologne-based fintech company pay.de for almost two years now. After a successful start in the B2B auction business, the collaboration was expanded to private customer business in a second step. The common goal of the cooperation is to simplify the entire process of car sales. Sascha Niebel, Sales Manager for new automobiles at BMW Hans Brandenburg, draws a positive balance: "bezahl.de simplifies our daily payment process with customers and is easy for users to use." Before bezahl.de was introduced, it was often unclear whether the vehicle had been paid for by the customer on the day of delivery. Employees in sales therefore often had to consult the accounting department to determine whether incoming payments had already been recorded. Especially when a delivery took place at the weekend or in the evening, this was not always possible, which resulted in disputes with customers. It was not always possible to confirm whether a payment had been received and whether the invoice had been settled in full - remembers Sascha Niebel.


Maximum transparency with 24/7 live payment status

Thanks to bezahl.de, the employees at Hans Brandenburg can now view the payment status of all receivables at any time - without time delays and manual communication such as calls to accounting. This possibility of independent, autonomous control led to the fact that the employees accepted the system quickly and easily. Customers also benefit from the maximum transparency of the process, as they always know when they have to pay what amount. In particular, the payment confirmation leads to a positive experience. “Especially in the automotive trade, the sums for customers are considerably higher than a normal transfer. You would like to know whether the money you transferred arrived safely," explains Sascha Niebel. The confirmation to the customer ensures security and understanding.


Problem-free integration into the existing system landscape

The seamless integration of bezahl.de into Hans Brandenburg's system landscape was an important milestone in the cooperation and worked very well. The close cooperation and support during the implementation of bezahl.de was rated as very helpful by Sascha Niebel: “We discussed the sales process in detail with our provider easy-car-sales and bezahl.de in order to identify which interfaces are transferred and how have to." The seller now has the option of creating a billing sheet that is approved by the sales manager before the payment invitation is sent, so that he has a transparent overview of all payments to be made. Both the approval process and the handling of the payment modalities have been significantly simplified through the integration of bezahl.de.


Very good and uncomplicated cooperation with the bezahl.de team

Another success factor of the successful cooperation between the two companies is the very good and uncomplicated cooperation. “Right from the start, we were always looked after very closely in our day-to-day business. This means that if we ever had a problem with a transaction or if there were questions from customers or employees, the pay.de team always supported us," confirms Sascha Niebel. This includes both support for technical matters and pure feedback discussions on the existing process.


Hans Brandenburg draws a very positive conclusion about the previous cooperation with bezahl.de and would like to continue to write success stories with the process rocket in the future.






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